Marketing Consultancy

For Visitor Attractions

My experience has covered:

  • Multi-million pound attractions and theme parks

  • Royal and red carpet launches

  • Start-ups

  • Family-owned leisure locations 

  • Castles

  • Heritage sites and museums

  • Tech Apps

 

And big IPs across the world: 

  • Harry Potter 

  • Marvel Comics

  • DC Comics

  • Loony Tunes 

  • Guy Fawkes

  • Jeff Wayne

I also work with other specialised consultants to develop feasibility studies, business reviews and commercial plans, including for funding for the Heritage Lottery Fund (HLF).

Clients & Experience

Warner Bros. Studio Tour London - The Making of Harry Potter

As the first marketing director, I oversaw the launch of the sell-out attraction which opened in 2012 with a red carpet event followed by a Royal inauguration and a Capex launch of the Hogwart's Express.

Responsible for all elements of the marketing mix from 2010 to 2015.

Employment

Warner Bros. Studio Tour Hollywood

As the first marketing director, I oversaw a major rebrand, new creative direction and the launch of Batman: The Exhibition and Stage 48: From Script to Screen.​

Employment

dotdotdot

Consultant marketing director for dotdotdot, creators of Jeff Wayne's The War of The Worlds: The Immersive Experience and the Guy Fawkes Gunpowder Plot project opening adjacent to the Tower of London in Autumn 2020.

Consultancy

Thorpe Park

Part of the marketing team to launch the rollercoaster Stealth at Thorpe Park (Merlin Entertainments Group)

Employment

Berthon Marina

Creation of a new marketing strategy to consolidate Berthon Marina's multiple business.

Consultancy

Warner Bros. World

Abu Dhabi

One year contract as the first marketing director of Warner Bros. World Abu Dhabi.

Employment

Madame Tussauds London

& Berlin

Launched Madame Tussauds Berlin and Marvel 4D at Madame Tussauds London (Merlin Entertainments Group).

Employment

Black Cultural Archives

As part of a business planning and review consultancy, together with Bryn Jones Associates, review and recommendations of their marketing activity.

Consultancy

Dreamland Margate

Mentoring and marketing advice.

Consultancy

Consultancy

Norwich Castle

Together with Bryn Jones Associates, creation of the 10-year business plan for their successful Heritage Lottery Fund (HLF) £13.5m redevelopment project.

I led on the marketing and communications strategy and plan portion of the business plan.

Consultancy

Shire Hall Dorset

Together with Attract Marketing Consultancy, consulted on Shire Hall's new marketing strategy post their successful HLF-funding project.

Consultancy

Alice in Winterland

Consultant marketing lead for the Alice in Winterland lantern festival in Southwark Park.

 

 

 

Consultancy

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49 - Open Innovation

Marketing lead for a disruptive app that encourages people to explore local businesses, whether in their local area or further afield.

MyTravatar.com

Consultancy

Consultancy

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London Fire Brigade Museum

Wrote the marketing strategy for the museum due to open in 2023, together with Bryn Jones Associates.

Consultancy

Consultancy

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Legoland Parks and

Legoland Discovery Centres

Working within the global brand team on positioning and new product & experience launches.

Consultancy

Consultancy

How I can help

Marketing Strategy:

I'll get under the skin of your business to understand the core essence and USPs of your brand that appeals to your current and future visitors.

  • Review current marketing
  • Positioning
  • Stakeholder engagement
  • Marketing strategy
  • Creative direction
  • Audience identification
  • Covid-19 creativity
  • Innovation and new ideas

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