Marketing Consultancy
For Visitor Attractions
My experience has covered:
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Multi-million pound attractions and theme parks
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Royal and red carpet launches
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Start-ups
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Family-owned leisure locations
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Castles
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Heritage sites and museums
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Tech Apps
And big IPs across the world:
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Harry Potter
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Marvel Comics
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DC Comics
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Loony Tunes
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Guy Fawkes
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Jeff Wayne
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I also work with other specialised consultants to develop feasibility studies, business reviews and commercial plans, including for funding for the Heritage Lottery Fund (HLF).
Clients & Experience
Warner Bros. Studio Tour London - The Making of Harry Potter
As the first marketing director, I oversaw the launch of the sell-out attraction which opened in 2012 with a red carpet event followed by a Royal inauguration and a Capex launch of the Hogwart's Express.
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Responsible for all elements of the marketing mix from 2010 to 2015.
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Employment
Warner Bros. Studio Tour Hollywood
As the first marketing director, I oversaw a major rebrand, new creative direction and the launch of Batman: The Exhibition and Stage 48: From Script to Screen.​
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Employment
dotdotdot
Consultant marketing director for dotdotdot, creators of Jeff Wayne's The War of The Worlds: The Immersive Experience and the Guy Fawkes Gunpowder Plot project opening adjacent to the Tower of London in Autumn 2020.
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Consultancy
Thorpe Park
Part of the marketing team to launch the rollercoaster Stealth at Thorpe Park (Merlin Entertainments Group)
Employment
Berthon Marina
Creation of a new marketing strategy to consolidate Berthon Marina's multiple business.
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Consultancy
Warner Bros. World
Abu Dhabi
One year contract as the first marketing director of Warner Bros. World Abu Dhabi.
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Employment
Madame Tussauds London
& Berlin
Launched Madame Tussauds Berlin and Marvel 4D at Madame Tussauds London (Merlin Entertainments Group).
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Employment
Black Cultural Archives
As part of a business planning and review consultancy, together with Bryn Jones Associates, review and recommendations of their marketing activity.
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Consultancy
Dreamland Margate
Mentoring and marketing advice.
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Consultancy
Consultancy
Norwich Castle
Together with Bryn Jones Associates, creation of the 10-year business plan for their successful Heritage Lottery Fund (HLF) £13.5m redevelopment project.
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I led on the marketing and communications strategy and plan portion of the business plan.
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Consultancy
Shire Hall Dorset
Together with Attract Marketing Consultancy, consulted on Shire Hall's new marketing strategy post their successful HLF-funding project.
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Consultancy
Alice in Winterland
Consultant marketing lead for the Alice in Winterland lantern festival in Southwark Park.
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Consultancy
49 - Open Innovation
Marketing lead for a disruptive app that encourages people to explore local businesses, whether in their local area or further afield.
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Consultancy
Consultancy
London Fire Brigade Museum
Wrote the marketing strategy for the museum due to open in 2023, together with Bryn Jones Associates.
Consultancy
Consultancy
Legoland Parks and
Legoland Discovery Centres
Working within the global brand team on positioning and new product & experience launches.
Consultancy
Consultancy
Williams's Den
Creation of a new brand strategy for the ambitious Yorkshire attraction
Consultancy
Consultancy
How I can help
Marketing Strategy:
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I'll get under the skin of your business to understand the core essence and USPs of your brand that appeals to your current and future visitors.
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Review current marketing
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Positioning
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Stakeholder engagement
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Marketing strategy
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Creative direction
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Audience identification
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Covid-19 creativity
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Innovation and new ideas
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