Marketing Consultancy
For Visitor Attractions
My experience has covered:
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Multi-million pound attractions and theme parks
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Royal and red carpet launches
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Start-ups
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Family-owned leisure locations
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Castles
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Heritage sites and museums
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Tech Apps
And big IPs across the world:
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Harry Potter
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Marvel Comics
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DC Comics
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Loony Tunes
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Guy Fawkes
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Jeff Wayne
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LEGO
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I also work with other specialised consultants to develop feasibility studies, business reviews and commercial plans, including for funding for the Heritage Lottery Fund (HLF).
Clients & Experience
Harry potter studio tour
As the first marketing director of Warner Bros. Studio Tour London - The Making of Harry Potter, I oversaw the launch of the sell-out attraction which opened in 2012 with a red carpet event followed by a Royal inauguration and a Capex launch of the Hogwart's Express.
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Responsible for all elements of the marketing mix from 2010 to 2015.
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Employment
wb studio tour hollywood
As the first marketing director, I oversaw a major rebrand and name, new creative direction and the launch of Batman: The Exhibition and Stage 48: From Script to Screen.
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Employment
war of the worlds
Consultant marketing director for Layered Reality, creators of Jeff Wayne's The War of The Worlds: The Immersive Experience and the Guy Fawkes Gunpowder Plot project opening adjacent to the Tower of London.​
Responsible for all elements of the marketing mix.
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Consultant
norwich castle
Together with Bryn Jones Associates, creation of the 10-year business plan for their successful Heritage Lottery Fund (HLF) £13.5m redevelopment project.
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I led on the marketing and communications strategy and plan portion of the business plan.​
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Consultant
william's den
Created a new marketing and brand strategy for the family-owned adventure attraction in Hull.
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Consultant
legoland
Managed back-to-back music festival events in five of the global LEGOLAND theme parks in support of the LEGO VIDIYO product launch.
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Consultant
Thorpe park
Part of the marketing team to launch the rollercoaster Stealth at UK theme park Thorpe Park (Merlin Entertainments Group)​
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Employment
black Cultural Archives
As part of a business planning and review consultancy, together with Bryn Jones Associates, review and recommendations of their marketing activity.
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Consultant
norfolk county council
Marketing strategy and plan for the EU-funded EXPERIENCE Project. 300+ activities and experiences to drive off-season visitation to Norfolk.
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Consultant
dreamland margate
Marketing consultancy and team mentoring during it's transition stage to new ownership.
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Consultant
lego discovery centre
Managed the rebrand and logo change from LEGOLAND Discovery Centres to LEGO Discovery Centres.​
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Consultant
berthon marina
Creation of a new marketing strategy to consolidate Berthon Marina's multiple business.
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Consultant
madame tussauds
I was the openings marketing manager for the launch of Madame Tussauds Berlin and then became the marketing manager for Madame Tussauds London, during which Marvel 4D launched.
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Employment
Fifyy Minus One
Fifty Minus One is an innovations hub. I was the marketing lead for a disruptive app that encourages people to explore local businesses, whether in their local area or further afield.
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Consultant
london fire brigade museum
Wrote the marketing strategy for the museum due to open in 2023, together with Bryn Jones Associates.
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Consultant
wb world
One year contract as the first marketing director of Warner Bros. World Abu Dhabi.
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Employment
Dorset museum
Freelancer marketing consultant for the Tate's Artist Room; Louise Bourgeois Exhibition.
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Consultant
How I can help
Marketing Strategy:
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I'll get under the skin of your business to understand the core essence and USPs of your brand that appeals to your current and future visitors.
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Review current marketing
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Positioning
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Stakeholder engagement
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Marketing strategy
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Creative direction
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Audience identification
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Covid-19 creativity
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Innovation and new ideas
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WHAT PEOPLE SAY
Helen Davison
Berthon
Dominic is a pleasure to work with, a great listener and easy to bounce ideas off, providing the confidence that your plans and ideas will work. His suggestions have been successfully implemented.
Neil Felton
COO, WTF Creative
As a strategic leader he embraces all tasks with enthusiasm and brings everyone along for the ride, allowing people to flourish within their field of expertise.
He’s an inspirational leader and pleasure to work with.
Deirdre Wells OBE
CEO Go To Places
I have been extremely impressed with his "can-do" attitude, strategic thinking and supportive and collaborative attitude.