Marketing Consultancy

For Visitor Attractions

My experience has covered:

  • Multi-million pound attractions and theme parks

  • Royal and red carpet launches

  • Start-ups

  • Family-owned leisure locations 

  • Castles

  • Heritage sites and museums

  • Tech Apps

 

And big IPs across the world: 

  • Harry Potter 

  • Marvel Comics

  • DC Comics

  • Loony Tunes 

  • Guy Fawkes

  • Jeff Wayne

  • LEGO

I also work with other specialised consultants to develop feasibility studies, business reviews and commercial plans, including for funding for the Heritage Lottery Fund (HLF).

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Clients & Experience

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Harry potter studio tour

As the first marketing director of Warner Bros. Studio Tour London - The Making of Harry Potter, I oversaw the launch of the sell-out attraction which opened in 2012 with a red carpet event followed by a Royal inauguration and a Capex launch of the Hogwart's Express.

Responsible for all elements of the marketing mix from 2010 to 2015.

Employment

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wb studio tour hollywood

As the first marketing director, I oversaw a major rebrand and name, new creative direction and the launch of Batman: The Exhibition and Stage 48: From Script to Screen.

Employment

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war of the worlds

Consultant marketing director for Layered Reality, creators of Jeff Wayne's The War of The Worlds: The Immersive Experience and the Guy Fawkes Gunpowder Plot project opening adjacent to the Tower of London.​

Responsible for all elements of the marketing mix from 2010 to 2015.

Consultant

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norwich castle

Together with Bryn Jones Associates, creation of the 10-year business plan for their successful Heritage Lottery Fund (HLF) £13.5m redevelopment project.

I led on the marketing and communications strategy and plan portion of the business plan.

Consultancy

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william's den

Created a new marketing and brand strategy for the family-owned adventure attraction in Hull.

Consultant

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legoland

Managed back-to-back music festival events in five of the global LEGOLAND theme parks in support of the LEGO VIDIYO product launch.

Consultant

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thorpe park

Part of the marketing team to launch the rollercoaster Stealth at UK theme park Thorpe Park (Merlin Entertainments Group)​

Employment

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berthon marina

As part of a business planning and review consultancy, together with Bryn Jones Associates, review and recommendations of their marketing activity.

Consultant

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norfolk county council

Marketing strategy and plan for the EU-funded EXPERIENCE Project. 300+ activities and experiences to drive off-season visitation to Norfolk. 

Consultant

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dreamland margate

Marketing consultancy and team mentoring during it's transition stage to new ownership.

Consultant

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lego discovery centre

Managed the rebrand and logo change from LEGOLAND Discovery Centres to LEGO Discovery Centres.

Consultant

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berthon marina

Creation of a new marketing strategy to consolidate Berthon Marina's multiple business.

Consultant

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madame tussauds

I was the openings marketing manager for the launch of Madame Tussauds Berlin and then became the marketing manager for Madame Tussauds London, during which Marvel 4D launched.

Employment

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Fifyy Minus One

Fifty Minus One is an innovations hub. I was the marketing lead for a disruptive app that encourages people to explore local businesses, whether in their local area or further afield.

Consultant

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london fire brigade museum

Wrote the marketing strategy for the museum due to open in 2023, together with Bryn Jones Associates.

Consultant

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wb world

One year contract as the first marketing director of Warner Bros. World Abu Dhabi.

Employment

How I can help

Marketing Strategy:

I'll get under the skin of your business to understand the core essence and USPs of your brand that appeals to your current and future visitors.

  • Review current marketing
  • Positioning
  • Stakeholder engagement
  • Marketing strategy
  • Creative direction
  • Audience identification
  • Covid-19 creativity
  • Innovation and new ideas

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