My experience has covered:

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• Multi-million pound attractions and theme parks

• Royal and red carpet launches

• Start-ups

• Family-owned leisure locations 

• Castles

• Heritage sites and museums

• Tech Apps

And big IPs across the world: 

• Harry Potter 

• Marvel Comics

• DC Comics

• Loony Tunes 

• Guy Fawkes

• Jeff Wayne

• LEGO

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I also work with other specialised consultants to develop feasibility studies, business reviews and commercial plans, including for funding for the Heritage Lottery Fund (HLF).

Harry potter studio tour

As the first marketing director of Warner Bros. Studio Tour London - The Making of Harry Potter, I oversaw the launch of the sell-out attraction which opened in 2012 with a red carpet event followed by a Royal inauguration and a Capex launch of the Hogwart's Express.

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Responsible for all elements of the marketing mix from 2010 to 2015.

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Employment

wb studio tour hollywood

As the first marketing director, I oversaw a major rebrand and name, new creative direction and the launch of Batman: The Exhibition and Stage 48: From Script to Screen.

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Employment

war of the worlds

Consultant marketing director for Layered Reality, creators of Jeff Wayne's The War of The Worlds: The Immersive Experience and the Guy Fawkes Gunpowder Plot project opening adjacent to the Tower of London.​

Responsible for all elements of the marketing mix from 2010 to 2015.

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Consultant

norwich castle

Together with Bryn Jones Associates, creation of the 10-year business plan for their successful Heritage Lottery Fund (HLF) £13.5m redevelopment project.

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I led on the marketing and communications strategy and plan portion of the business plan.​

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Consultancy

william's den

Created a new marketing and brand strategy for the family-owned adventure attraction in Hull.

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Consultant

legoland

Managed back-to-back music festival events in five of the global LEGOLAND theme parks in support of the LEGO VIDIYO product launch.

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Consultant

thorpe park

Part of the marketing team to launch the rollercoaster Stealth at UK theme park Thorpe Park (Merlin Entertainments Group)​

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Employment

berthon marina

As part of a business planning and review consultancy, together with Bryn Jones Associates, review and recommendations of their marketing activity.

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Consultant

norfolk county council

Marketing strategy and plan for the EU-funded EXPERIENCE Project. 300+ activities and experiences to drive off-season visitation to Norfolk. 

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Consultant

dreamland margate

Marketing consultancy and team mentoring during it's transition stage to new ownership.

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Consultant

lego discovery centre

Managed the rebrand and logo change from LEGOLAND Discovery Centres to LEGO Discovery Centres.​

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Consultant

berthon marina

Creation of a new marketing strategy to consolidate Berthon Marina's multiple business.

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Consultant

madame tussauds

I was the openings marketing manager for the launch of Madame Tussauds Berlin and then became the marketing manager for Madame Tussauds London, during which Marvel 4D launched.

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Employment

Fifyy Minus One

Fifty Minus One is an innovations hub. I was the marketing lead for a disruptive app that encourages people to explore local businesses, whether in their local area or further afield.

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Consultant

london fire brigade museum

Wrote the marketing strategy for the museum due to open in 2023, together with Bryn Jones Associates.

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Consultant

wb world

One year contract as the first marketing director of Warner Bros. World Abu Dhabi.

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Employment