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Marketing Consultancy

For Visitor Attractions

My experience has covered:

  • Multi-million pound attractions and theme parks

  • Royal and red carpet launches

  • Start-ups

  • Family-owned leisure locations 

  • Castles

  • Heritage sites and museums

  • Tech Apps


And big IPs across the world: 

  • Harry Potter 

  • Marvel Comics

  • DC Comics

  • Loony Tunes 

  • Guy Fawkes

  • Jeff Wayne

  • LEGO

I also work with other specialised consultants to develop feasibility studies, business reviews and commercial plans, including for funding for the Heritage Lottery Fund (HLF).

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Clients & Experience


Harry potter studio tour

As the first marketing director of Warner Bros. Studio Tour London - The Making of Harry Potter, I oversaw the launch of the sell-out attraction which opened in 2012 with a red carpet event followed by a Royal inauguration and a Capex launch of the Hogwart's Express.

Responsible for all elements of the marketing mix from 2010 to 2015.



wb studio tour hollywood

As the first marketing director, I oversaw a major rebrand and name, new creative direction and the launch of Batman: The Exhibition and Stage 48: From Script to Screen.


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war of the worlds

Consultant marketing director for Layered Reality, creators of Jeff Wayne's The War of The Worlds: The Immersive Experience and the Guy Fawkes Gunpowder Plot project opening adjacent to the Tower of London.​

Responsible for all elements of the marketing mix.


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norwich castle

Together with Bryn Jones Associates, creation of the 10-year business plan for their successful Heritage Lottery Fund (HLF) £13.5m redevelopment project.

I led on the marketing and communications strategy and plan portion of the business plan.


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william's den

Created a new marketing and brand strategy for the family-owned adventure attraction in Hull.


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Managed back-to-back music festival events in five of the global LEGOLAND theme parks in support of the LEGO VIDIYO product launch.


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Thorpe park

Part of the marketing team to launch the rollercoaster Stealth at UK theme park Thorpe Park (Merlin Entertainments Group)​


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black Cultural Archives

As part of a business planning and review consultancy, together with Bryn Jones Associates, review and recommendations of their marketing activity.



norfolk county council

Marketing strategy and plan for the EU-funded EXPERIENCE Project. 300+ activities and experiences to drive off-season visitation to Norfolk. 



dreamland margate

Marketing consultancy and team mentoring during it's transition stage to new ownership.


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lego discovery centre

Managed the rebrand and logo change from LEGOLAND Discovery Centres to LEGO Discovery Centres.



berthon marina

Creation of a new marketing strategy to consolidate Berthon Marina's multiple business.


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madame tussauds

I was the openings marketing manager for the launch of Madame Tussauds Berlin and then became the marketing manager for Madame Tussauds London, during which Marvel 4D launched.


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Dorset museum

Freelancer marketing consultant for the Tate's Artist Room; Louise Bourgeois Exhibition.


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Fifyy Minus One

Fifty Minus One is an innovations hub. I was the marketing lead for a disruptive app that encourages people to explore local businesses, whether in their local area or further afield.


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london fire brigade museum

Wrote the marketing strategy for the museum due to open in 2023, together with Bryn Jones Associates.



Princess Diana Photography Exhibition

Project Manager for the whole exhibtion run - from venue finding, retail and operations.



wb world

One year contract as the first marketing director of Warner Bros. World Abu Dhabi.


How I can help

Marketing Strategy:

I'll get under the skin of your business to understand the core essence and USPs of your brand that appeals to your current and future visitors.

  • Review current marketing
  • Positioning
  • Stakeholder engagement
  • Marketing strategy
  • Creative direction
  • Audience identification
  • Covid-19 creativity
  • Innovation and new ideas



Helen Davison

Dominic is a pleasure to work with, a great listener and easy to bounce ideas off, providing the confidence that your plans and ideas will work. His suggestions have been successfully implemented.

Neil Felton
COO, WTF Creative

As a strategic leader he embraces all tasks with enthusiasm and brings everyone along for the ride, allowing people to flourish within their field of expertise.
He’s an inspirational leader and pleasure to work with.

Deirdre Wells OBE
CEO Go To Places

I have been extremely impressed with his "can-do" attitude, strategic thinking and supportive and collaborative attitude.

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