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Creating innovative tourism products

I've created and launched four innovative tourism experiences of my own with critical and audience acclaim under the BoRo Live Experiences banner. My drive and motivation lies in devising new ideas and bringing them to market.

I pride myself on taking measured risks, accepting that failures are part of the learning process and creating memorable and repeatable experiences.


How I can help you grow your visitors

Idea Generation

  • Stakeholder managemet

  • Research

  • Data analysis

  • Workshops

  • Prototyping

  • Delivery

Creating, devising and testing new products, services or experiences

Idea Generation


  • Positioning
  • Audience development
  • Customer insights
  • On-going support

Understanding your visitors to create a long-term product pipeline 


Marketing and Branding

  • Logo and brand design

  • Art direction

  • Naming research

  • Copy writing

  • Marketing plan

Bringing products to market in the best way possible.

Marketing and Branding

"I don't see Dominic as a marketeer, I see him as an innovator"
- Paul Sherry
Board Member Go New Forest & New Forest Business Partnership

Bournemouth Writing festival

Festival organiser and co-founder

Three days of 75 talks, walks, workshops, activities and panels from a range of authors and writing professionals to inspire writers at all stages of their writing journey.

Inspired by my novels, I really want to foster a writing community in Dorset.

BoRo Beach Bike

"Coolest thing to do in the UK" - The Independent, August 2018


Launched on the Isle of Wight in 2018, the 17-seater beach bike changed the dynamics of the traditional "beer bike" product to cater for a younger and old audience.

Sunrise, sunset, fitness, afternoon tea, pizza parties, Princess Storytelling and even Speed Dating were some of the rides that went along Ryde's seafront. Perfect to cater to different audiences and to allow people to explore more of your grounds.

Boro Bike.jpg

A Right Royale Tea

"An absolutely spiffingly entertaining way to enjoy afternoon tea" - Love London, Love Culture

This comedy dining afternoon tea dining experience launched in London in 2019 at the Amba Hotel Charing Cross for a 10 week run.

A very British farce with a hint of Downton Abbey and Upstairs Downstairs, diners joined the fictional Lord and Lady Right for an afternoon tea of pomp, 1920s elegance and a stiff upper-lip.


Mamma Mia 2 Spectacular

"The most fun I've had here in twenty years" - Regent Centre Volunteer

The sold-out event held at the Regent Centre Christchurch, was a premium priced experience that combined sponsored food and drink, a warm-up act, a live ABBA tribute band and 70s decorations to provide an experience never seen before at the independent cinema/theatre. Patrons were encouraged to dress up and they made a huge effort.

mamma mia 2.jpg

Beach Walk and Talk

"One of the best business networking events I have ever been to" - Matt Williams


A free networking meet-up, the Bournemouth Beach Walk and Talk encourages entrepreneurs, small business owners and self-employed to get out into the sea breeze and fresh air of Bournemouths' beautiful beaches to discuss their business challenges, successes and journeys.

More on the Bournemouth Beach Walk and Talk

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