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Dominic wong

Dominic Wong is an award-winning marketing director and marketing consultant for the visitor attractions industry.

Having worked in various marketing roles at Merlin Entertainments, Capital Radio and Disney, he was the first marketing director of the following high-profile attractions:

  • Warner Bros. Studio Tour London - The Making of Harry Potter

    • Created the marketing, branding and communications from pre-launch, launch and post-launch until three years post-opening.​

  • Warner Bros. Studio Tour Hollywood

    • Rebranded the tour to "Hollywood" plus launched of Batman: The Exhibition and Stage 42.​

  • Warner Bros. World Abu Dhabi

    • Oversaw the pre-opening marketing and communications strategy​

  • Linkedin

Dominic wong - marketing consultant

Dominic has 25 years of marketing experience. He graduated from the University of Central England with a First Class honours degree in Marketing with German. Following a post-graduate placement at Capital Radio he worked for Buena Vista International Television (part of the Disney Group). He then got into the visitor attractions industry, working at Thorpe Park (and launched the rollercoaster Stealth) before heading into Central London at Madame Tussauds in a global role.

He was seconded to launch Madame Tussauds Berlin and then became the marketing manager for Madame Tussauds London, launching Marvel 4D in the old Planetarium.

Warner Bros. came knocking on his door and he became the first marketing director at the Harry Potter Studio Tour. Starting before the start of construction, he created the entire marketing strategy, plan and branding from scratch - including the award-winning education programme. The launch was swiftly followed by a Royal inauguration and then the launch of the Hogwart's Express. During this time, he was promoted to oversee the marketing and communications of the Warner Bros. Studio Tour in Burbank. He rebranded the tour to be named "Hollywood", created it's first exhibition (Batman: The Exhibition which garnered the highest amount of PR coverage the tour had seen) and launched it's Script to Stage experience.

He then decided to relocate his family to Abu Dhabi for the launch of Warner Bros. World Abu Dhabi. After a year, he returned to the UK and settled in Bournemouth.

He created an agency that created education programmes for visitor attractions. Originally called Minds Ignited, it has now been rebranded to Schools To You. Programmes the agency has created has won three School Travel Awards and in 2023 was nominated for three more.

Dominic's freelance marketing roles include business planning, marketing strategy, branding and communications.

His passion is writing and he has self-published two books and a third is currently with an agency. He co-created the Bournemouth Writing Festival.

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